Blue Collar Barber Co.

Blue Collar Barber Co. is a Kansas City barbershop rooted in the craft and tradition of classic barbering. As they prepared to move into a new location, they saw an opportunity to expand their identity while staying true to their heritage. I set out to create a brand that felt timeless, playful, and grounded in the barbershop culture. Drawing from vintage black-and-white photography and refreshed traditional typography, the system pays homage to the past while feeling relevant today. A square motif echoes classic checkered barbershop floors, adding structure and familiarity across applications. I also developed a responsive logo suite that adapts to different touchpoints, giving Blue Collar the flexibility to show up confidently across its expanding presence.